First Spring
“First Spring” is Prada's latest collaboration with pioneering Chinese artist Yang Fudong. Featuring young man gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. Inspired by the Chinese adage that “the whole years work depends on a good start in spring”, this bold and beautiful film represents an exciting new direction for Prada's visual communications at the start of this decade.
Release Date
January 18, 2010Runtime
9 minDirected by
Yang FudongLanguage
EnglishBudget
$0Revenue
$0Status
Released![](https://image.tmdb.org/t/p/w500/mSqvtPhshgsPcFEayztggCnyrfb.jpg)