Considered by many as a creative savant in the world of entertainment, Jamaica Craft has adapted to playing multiple roles as a choreographer, artist developer and creative director. Jamaica has organized the creative in the aforementioned fields for such A-Listers as Usher, Ciara, NE-YO, Justin Bieber and many more. Highly requested in the mainstream market of Award Shows, Jamaica has directed pieces for the Grammys, The World Music Awards, The American Music Awards & BET to name a few.